For Voters
Voters want an easy way of comparing candidates and platforms, selecting the candidate for whom they want to vote and then holding the winner accountable for their promises over the course of the mandate.
For Candidates
Candidates for public office want a clear and easy way to articulate their platform, draw distinctions with their opponents and effectively engage with voters as they seek their support.
For Government
Those elected to office want an ongoing, deeper level of engagement with constituents in order to provide the background information necessary to put complex issues in context and to explain the basis for actions taken.